Larme Kei and cute Fluffy inspirations

So... one of my new all time loves at the current moment is Larme Kei! 

Derived from the relatively new Larme Magazine, the fashion is a collaboration of sweet, innocent, mature and sexy at the same time. Heavy hooded eyes with red lips, but sweet touches throughout an otherwise mature 50's inspired coord. It is describes as Sweet and Girly, Kawaii, Feminine and Darling.

I find it has a charming and classic vibe of Lolita but without the poof, and a more natural feel to it, since there is hardly any use in over the top colors. Mainly white, black, gray and brown, with touches of reds and deep blues. sometimes mainly Pastel but still very far off from the OTT feel of Fairy Kei. White, black or cream colored hosiery, which at times are worn above the cloths (like a lace top above a sweater). A lot of Cherries, strawberries and other type of cute fruits are also used as motifs. All in all? very interesting!

There seems to be a divide about certain looks who are in fact Fairy Kei, or the style of a once Gyaru brand, and now considered a Larme brand - Swankiss.
Swankiss is an old brand, heavily featured in Larme Magazine and at a higher price range then say, Liz Lisa, it seems to also be targeted at older shopping crowd. 

Swankiss shop employees wear a very fluffy, sweet and sometimes very colorful clothes, with colorful big hair and sometimes face glitter in their company events. Add to the slight confusion is the recent Japanese trend in blush - higher, all the way to the eyes, wide and deep blush in reds and pinks.

Face stickers and abundant glitter examples:

This new blush trend is a vital part of Larme fashion - as the name is "Tear" in french and the goal of this look is to look like a crying, innocent young woman.

I have tried to emulate and try the fashion in recent months, collecting more sweet, white and charming cloths. It seems however that no matter how much blush I put on, it is never visible enough in photos, making me wonder just how much blush do Japanese Larme girls actually wear for it to be seen in photos so prominently?
Here is a few of my tries to emulate the style~

In my next post I'll write about meeting the only other Israeli Larme lover I recently met - Shira~ And post some more Larme inspired coords I recently wore.

Hope you enjoyed reading and watching~
Lots of Luv !♥
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